Marketing your Serum

When you are marketing a product you can refer to two things, the product itself and the ingredients it contains.

About the product and what you can say without the requirement for proof of claims data

  • Moisturising, antioxidant, emollient, nourishing, suitable for all skin types

  • Does not contain parabens, silicones, sulphates, artificial colourants, artificial fragrances

 

What you can say about the ingredients

 

We have scientific proof to support these claims but remember that you are talking about the ingredients and not the finished product.  We are concentrating on the naturally active components

  • Sweet Almond oil

  • Shea butter

  • Avocado oil

  • Rosehip oil

  • Macadamia Seed oil blend

  • Naturally rich in essential fatty acids:

    • Omega 3

    • Omega

    • Omega 9

    • Pro-vitamin A

    • Vitamin E

  • Deeply moisturising and skin conditioning

Chamomile and Calendula Extracts

Natural and gentle skin conditioning at it's very best! Chamomile contains-

  • Chamazulene, an aromatic natural compound that possesses anti-inflammatory and skin soothing properties

  • Calendula contains-

  • Triterpenoids - powerful anti-inflammatory compounds.

  • Carotenoids - Nature's own powerful anti-oxidants.

Horse Chestnut and Hawthorn Extracts

The anti-ageing and anti-oxidant dream combo, Horse Chestnut:

  • Anti-inflammatory due to saponin content

  • Protecting for skin prone to thread veins due to the presence of Aescin

  • Anti-ageing

  • Due to the effect of Aescin which slows down the breakdown of hyaluronic in the skin

  • Fibroblast contraction which can reduce the appearance of wrinkles

  • Powerful anti-oxidant and free radical scavenger

Hawthorn Extract

  • Powerful anti-oxidant due to the presence of natural phenolic compounds.

  • In combination with Horse Chestnut and Vitamin E a powerful synergistic antioxidant system is produced.